Billboard

The Billboard Lab concept has been driven by Futurecity, a leading cultural consultancy responsible for bringing together a young innovative design team to develop the structure. Architects AOC conceptualised the project, Tyler Hayhurst Architects designed the distinctive interiors, Atelier One designed and engineered the final Lab and Futurecity Design were responsible for the entire Billboard branding programme including print graphics, website, toolkits design, logo and communication.

Futurecity Ltd
Set up in 2000, Futurecity has developed a specialist arts-led model of creative industry regeneration; their innovative approach has attracted attention from the private sector, which forms over 90% of their client base. As a result the agency has become uniquely successful at involving a new audience in the wider context of contemporary culture. Many Futurecity projects have substantial educational and community aspects built into the proposals and their cultural strategies have led to a continuous series of public art initiatives from a new bridge commission in London for Thomas Heatherwick, to a new technology project in Brussels for Langlands & Bell. Recent projects include the creation of contemporary art galleries sponsorships for the Royal Academy of Arts, the Chelsea School of Art Alumni and the new Museum of Kinetic Art at Old Spitalfields Market.
www.futurecity.co.uk

Atelier One
Atelier One is a structural engineering consultancy committed to creating structural solutions which are appropriate for and contribute to overall building design. The company was founded 14 years ago by Neil Thomas and has enjoyed many interesting collaborations, including the Singapore Arts Centre, Federation Square and a number of projects in Europe. With approximately 15 staff working from offices in London, Brighton and Melbourne, Australia, the practice has the resources and expertise to complete a broad range of architecture challenging projects to extremely exacting schedules.

Sheetfabs
Sheetfabs specialises in the design, manufacture and installation of engineering projects worldwide. The company began trading in 1946 and have recently celebrated fifty years of service. Sheetfabs’ project list illustrates a wide variety of work and the wealth of experience that the company has accumulated. Clients include Ford, Rover, British Telecom, pop groups U2 and The Rolling Stones, and many more. All equipment/systems, whether completely designed or just engineered by Sheetfabs, are produced by qualified engineers using the latest computer-aided design (CAD) techniques. Co-ordinated control is exercised on every project and, from conception through to finish, the greatest emphasis is placed on customer satisfaction.

AOC
AOC was established in 2003 by Tom Coward, Daisy Froud, Vincent Lacovara and Geoff Shearcroft. Building on experience gained at respected practices and regeneration bodies in London and abroad, our architecture is both robustly pragmatic and beautifully imaginative. We embrace challenging projects and encourage clients to be demanding, generating open, honest, generous proposals in response. Recent work includes the completion of the Early Years Centre at Friars Primary School, two first-placed housing schemes in the Elephant and Castle regeneration project, a winning master-design for 314 homes in South London, the Lift New Parliament and an urban regeneration game for Building Futures/ RIBA and CABE. Winners in the Architects’ Journal ‘40 Architects Under 40’ and runners up in the 2005 ‘Young Architect of the Year Award’, our work has been widely published and exhibited in Europe and USA.

Tyler Hayhurst
Tyler Hayhurst was founded by Jonathan Tyler and Nick Hayhurst in 2004. They are a young architecture and design practice based in hectic studios in London’s vibrant Brick Lane designing spaces that are about learning, living and enjoying.
They are an ideas-based design team interested in working collaboratively with people who can enrich the quality of the built environment for everybody’s benefit. They aim to generate an inclusive design approach; listening to people’s wishes and understanding their specific needs and aspirations. Tyler Hayhurst believe that the success of a project is measured as much by an ability to involve and engage with the users dreams as it is to deliver a cost-effective project on time.