Branding
The Billboard Project branding, conceived by Futurecity Design, took as its starting point the need for a bold, simple and clean logo that would appeal to a young audience familiar with brands such as Nike, Apple and MTV.
The identity was developed in two stages with B. employed for all internal and corporate communications. The B.speech bubble and associated elements is the flexible and adaptable public face of the Billboard Project. In keeping with the increased use of IT within education and community projects the web address for the project is a key element of the logotypes. It also resolved the issue of how to acknowledge the project partners and sponsors by directing the audience to the website rather than every item carrying a myriad of individual logos.
The branding has been developed to be a flexible package of a bold colour palete, that hints at revolutionary style graphics combined with a soft, rounded font to appeal to younger children. The key application of the branding can be seen in the Billboard Lab and also in the design of project Toolkits consisting of a project magazine, notepad and other useful items for the children taking part.
As the project develops the branding will act as packaging for the work produce by the children and it will evolve into more of a kite mark that is applied to the output from the various workshops and products.
